That?s at the heart of repeat business. What could be done to make interaction points less risky or annoying? On some unstated level, buyers know they?re committing to the next step, bringing the transaction closer to happening. Whether contact occurs in a single encounter or over time, each step is riddled with choices. And just because the deal?s complete, don?t relax. (Who cares if the competition does it, too! Copyright 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. As the sales process goes along, customers have to be willing to take another step – to make further commitments (however small) of their time and attention.When customers already trust you and are interested in what you?re offering, they?ll take the next step without hesitation. What are the odds she?ll be in a hurry to come back?Online, seventy to ninety percent of those who start to make a buy don?t complete the process (abandoned shopping carts, etc.). And a business [...] Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s assume that she gets all the way through and completes the buy, despite the obstacles.
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