Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk. Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them These steps get riskier (for you as well as them) whenever you specifically ask them to do something more.Choice points are precisely the places you?re most likely to lose them – when they bail out of the process.Kinds of buyer choice points – Come into the store – Read the ad beyond the headlines – Listen to this audio tape – Visit the website – Pick up the phone and call – Try it for 30 days without obligation – Take a test drive; check out the product – Write the check – Negotiate the monthly payments for a buy – Present their credit cardSour notes that creep into the experience can break the inevitability of them taking the next step. market). As you eliminate the aggravations of doing business with you, you?ll see more of that. These were people motivated enough to attempt to buy, and gave [...]
Real Estate For Sale In Jacksonville